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  • Za'atar Is Here


    Two months ago, we imported our first shipment of the pure za'atar herb from Israel, and we just can't say enough great things about this king of herbs. For years we have been planning on how we would blend za'atar in the traditional way, and now we have finally succeeded.

    Very often we were asked, what is za'atar? Is it a spice blend, a wild herb, a particular kind of dip or condiment?Za'atar is both a herb and a spice blend of ground sumac and toasted sesame seeds. It is a relative of the oregano family and native to the Middle Eastern and Mediterranean regions. The blends vary from region to region, but, generally, the flavor is herbal and nutty. Both herb and spice blend are very popular throughout the Middle East and the recipes for such prized mixtures were highly guarded secrets that weren't even shared with family and relatives. Continue reading

  • Contact

    Ronit Madmone
    Whole Spice Inc.Warehouse
    1364 North McDowell Blvd. Suite 20
    Petaluma Ca 94954
    Tel. 707 778  1750
    Fax. 415 276 4768
    Monday - Friday 8AM - 4PM 

    Whole Spice Retail Store 
    Oxbow Public Market
    610 First St, #13
    Napa, CA 94559
    Phone: 707-256-0700
    Open Monday - Sunday 

    Continue reading

  • Meet Ronit

    I was raised in a Moroccan home, where I grew up helping my mother cook the family meals. Traditional Moroccan food calls for many spices, and I became comfortable with all of them and their different uses in the kitchen.

    It was my love of visual art that led me to study oil painting in college after I came to the United States. After I met Shuli and we started working together, I discovered that what I had learned about painting could also apply to blending spices.

    With flavor and aroma as well as color and texture to work with, I started experimenting with different combinations of freshly ground spices. Each mixture came out better than the one before it and before long, we had an ever-growing assortment of Whole Spice blends along with our classic single-ingredient spices.

    Thinking like a painter, I am inspired by color — a spice blend must have bright colors and the right texture, or it just won’t taste as good. But I also find inspiration in people’s stories about their homes, a good dish at a restaurant, a photograph or even a landscape: Our Napa Valley Blend is my herb and spice version of the beautiful winegrowing region where our shop is located.

    I’m always worried that I’ll run out of ideas, but it never seems to take long for me to come up with a new concept to explore. I ended up giving up my painting to blend spices, and have never looked back: I intend to keep blending for the rest of my life.

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