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An Insider's View: The Food & Wine of Napa Valley

Whole Spice


Talk about a real mom and pop shop – this is it! Ronit (mom) and Shuli (pop) Madmone are taking their first gamble at retailing by bringing their exquisite line of freshly ground spices to the Oxbow Market.

Shuli Madmone opened Whole Spice with his wife, Ronit.

Shuli, who grew up in a family of spice traders, grinds and blends his spices in nearby Petaluma and offers about 300 different spices and 50 proprietary blends at his Oxbow stall.

Looking for paprika? Shuli has five different types including Hungarian, Spanish, Israeli, a smoked paprikash and a sweet paprikash.

Looking for salt? Look no further. Shuli has 12 different kinds including gray, pink, smoked, Hawaiian gold, and Hawaiian black.

Want to turn that cup of black coffee into something exotic with no added calories? Add ¼ teaspoon per cup of Shuli’s Hawaj blend, a tasty chai equivalent for java consisting of ground ginger, cinnamon, cloves and cardamom.

Whole Spice offers 300 spices in bulk, or pre-packaged in jars.

What’s the one thing you insist visitors try when they ask, “What’s special?”
Zhug, a fiery Yemeni blend of tianjin chile, garlic, coriander, cloves, cilantro, salt and cardamom, which is to be sprinkled over salads, fish, soup or grilled meats. A 50 gram packet of zhug is $5.50.