Ronit was raised in a Moroccan home, where she grew up helping her mother cook the family meals. Traditional Moroccan food calls for many spices, and Ronit became comfortable with all of them and their different uses in the kitchen. But she never imagined that spices would become both her life’s work and her art form.
After coming to the U.S. as a young woman, Ronit studied oil painting in college. Then she met Shuli, who was raised on a spice farm in Israel. The couple started working together and founded Whole Spice in 2000.