Even a couple of tablespoons of this powder added to frostings gives a gorgeous pink color with a really nice fruity flavor. My son professes to hate frosting but he loves it when it's made with this. Purchasing it this way is *so* much less hassle than buying freeze-dried berries, grinding them and then trying to sift out the seeds.
I had been looking for a savory spice for salmon. This is exactly what I was looking for! Perfect blend of a variety of spices. Recently, I discovered it has other uses: on yams and scrambles eggs. Looking forward to experimenting and replacing this with other all-purpose seasonings.